Maldives Advertising and marketing and Public Relations Company (MMPRC/ Go to Maldives) is worked up to announce a joint advertising marketing campaign with TravelBag (DNATA UK), one of many world’s main air and journey service suppliers. This strategic collaboration goals to advertise the Maldives as the last word vacation vacation spot, focusing on B2C audiences in the UK.
Operating from Could 2023 to April 2024, the joint advertising marketing campaign will leverage on-line, social media, and print channels to achieve over 2.5 million people. The Maldives is a widely known vacation spot for vacationers from the UK. Accordingly, the general intention of the marketing campaign is to achieve a big viewers, encourage them to decide on the Maldives over locations, and preserve the Maldives as a key vacation vacation spot for the UK market.
TravelBag has over 40+ years of expertise and a repute for creating tailored holidays for each funds. TravelBag’s retail outlets, staffed by devoted journey specialists with international expertise, cater to a discerning viewers, 95% of whom choose offline bookings by way of retail shops and name centres.
In 2022, TravelBag was one of many high sellers for the vacation spot. Constructing on this success, the joint advertising marketing campaign goals to drive incremental development in bookings and income for the Maldives. This marketing campaign will give attention to promoting and selling particular person merchandise and distinctive experiences, aligning with the UK market methods. It can spotlight the varied choices of the Maldives, together with luxurious resorts, liveaboards, diving, household holidays, and experiences associated to nature, conservation, and the pristine Maldivian atmosphere. Finally, the marketing campaign goals to indicate the Maldives as essentially the most preferrred vacation vacation spot owing to those numerous merchandise, experiences and segments.
Because the third-highest arrival market to the Maldives, the UK has recorded constant development, even throughout difficult instances. In 2022, the UK market witnessed a exceptional 185.6% enhance in arrivals, reaching a complete of 179,309. This development development underscores the importance of the UK market to the Maldives tourism trade.