Go to Maldives – Information > MMPRC conducts Maldives Roadshow collection in Lucknow, Jaipur and Chandigarh in India


Maldives Advertising and marketing and Public Relations Company (MMPRC/ Go to Maldives) has hosted a profitable roadshow collection in Lucknow, Jaipur, and Chandigarh, India. This occasion targeted predominantly on connecting with tour operators and journey brokers from the Indian market; strengthening commerce relationships; and sustaining India as one of many prime supply markets for the Maldives. It additionally aimed to raise particular person merchandise and experiences, aligned with our methods for the Indian market. The primary roadshow was held in Lucknow on seventeenth July 2023, the second roadshow at Jaipur on the nineteenth of July 2023, adopted by a consecutive third roadshow on twentieth July 2023 at Chandigarh. 

A complete of twenty-two famend corporations from the Maldivian tourism business took half within the roadshow, presenting their distinctive services to the Indian market. These corporations included Island Life Journey Pvt Ltd, Medhufushi Island Resort, Tatabye Maldives Pvt Ltd, Adaaran Resorts and Heritance Aarah, Furaveri Maldives, Emerald Assortment, Angsana Resort and Spa Maldives – Velavaru, Yorker DMC Pvt Ltd, JW Marriott Maldives Resort & Spa, Centara Grand Resort & Spa, Lux South Ari Atoll; Robinson Membership Maldives Pvt Ltd, Island Aviation Companies Ltd, UI Maldives, Ayada Maldives, Villa Resorts, Outrigger Maldives Maafushivaru, Crown and Champa Resorts Pvt Ltd, Vacation Inn Resort Kandooma Maldives, Kuda Villingilli Resort Maldives, Westin Maldives, and Cinnamon Motels & Resorts. The participation of so many high-profile journey and tourism corporations on this occasion additional spotlights the dedication of the Maldives’ tourism sector in direction of the preferences of the Indian market, our prime supply marketplace for the previous 3 years. 

MMPRC performed raffles throughout the roadshow collection and the fortunate winner at Lucknow was gifted a free 02-day keep at Cinnamon Lodge and Resort. For the raffle held throughout the roadshows in Jaipur and Chandigarh, the fortunate winner from every roadshow was gifted a keep on the JW Marriott and Robinson Maldives respectively. 

India has been the highest supply marketplace for the Maldives put up Covid-19. It’s presently the #2 supply market to the Maldives with a complete of 171,131 arrivals as of sixteenth July 2023. This date was additionally the day that the Maldives celebrated reaching the momentous milestone of 1 million vacationer arrivals for this yr. MMPRC continues to strengthen Maldivian presence on this market by way of a 360-degree advertising method. The continuing advertising actions in 2023 embrace the joint digital campaigns with distinguished publications and influencer familiarisation journeys. Extra thrilling advertising actions are deliberate for the remaining 5 months, together with commercial with prime publications, familiarisation journeys, JMPs and retail activation with prime manufacturers. These advertising efforts by MMPRC exhibit our dedication in sharing distinctive and unforgettable experiences accessible within the Sunny Aspect of Life. 

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