Maldives Advertising and marketing and Public Relations Company (MMPRC/ Go to Maldives) is delighted to announce now we have held a Maldives Media Meet, a highly-anticipated occasion held on the sidelines of WTM London 2023. This unique in-person press convention was held on the Media Centre (ME670) inside ExCel London, United Kingdom, on November seventh, 2023.
Led by Mr Thoyyib Mohamed, CEO and Managing Director of MMPRC, sustainability remained a central theme on the core of this occasion. Thoyyib set the tone with a complete introduction. His speech, later within the occasion, detailed 5 years of selling the Maldives as a vacation spot worldwide. Sustainability is a big focus for tourism within the Maldives, and we actively incorporate it into our advertising and marketing actions. Over the previous 5 years, the Maldives has made substantial strides on this area, from the Go to Maldives Storytellers’ Convention 2023 to familiarisation journeys and press conferences. Thoyyib’s remarks on the media meet aimed to underscore this dedication.
“From 2019 to 2023, the Maldives’ tourism sector underwent a transformative shift.” Thoyyib said in his speech. “Over these 5 years, we carried out quite a few advertising and marketing actions, expanded our social media presence, and embraced sustainability and community-based initiatives. Our transformative strategy aligns completely with the Maldives Fifth Tourism Grasp Plan 2023, which is designed to sustainably promote tourism throughout the whole thing of our nation. Our success story not solely made the Maldives a extra alluring vacationer vacation spot however has additionally earned us recognition and accolades on the worldwide stage.” He additional added.
The opposite panellist on the Maldives Media Meet additionally shared their insights previous to taking questions from the attending media. Mr John Rogers, Normal Supervisor of LUX* South Ari Atoll, imparted insights on sustainable tourism and sustainable improvement at their breathtaking property.
A pivotal spotlight of the occasion was the official launch of the “Go to Maldives’ Atolls” section on the Go to Maldives official web site following Thoyyib’s speech. This section serves as a repository of data, categorised into totally different lodging choices, gastronomy, cultural experiences, and distinctive actions, thoughtfully organised by the 26 pure breathtaking atolls forming the Maldives, is initiated with Fuvahmulah and Addu to start out. The “Go to Maldives’ Atolls” has a twin mission – to current the various vary of tourism merchandise and experiences accessible throughout totally different Maldivian atolls and to instil a deep need to discover and expertise the wealthy range our nation gives.
The UK market stays a strong supply marketplace for the Maldives. The UK at present holds the fourth prime place, representing 8.1% of the market share. As of October thirty first, 2023, a complete of 122,216 arrivals from the UK have been recorded.
The Maldives Media Meet aimed to determine and fortify connections with the foremost media publications in the UK. The intent was to foster a better, extra interactive relationship with UK media shops, providing them entry to the most recent and most pertinent details about the Maldives. It serves as a big platform for elevating the Maldives because the premier, sustainable vacation vacation spot for travellers hailing from the UK, and probably boosting arrivals in time for the vacation season.
WTM London is likely one of the main international platforms for the journey business, bringing collectively business professionals from world wide to facilitate important enterprise offers and networking alternatives. MMPRC is showcasing the Sunny Facet of Life at this influential occasion alongside 181 representatives from 92 outstanding business companions within the Maldives tourism sector.