Maldives Advertising and marketing and Public Relations Company (MMPRC/ Go to Maldives) promoted the Sunny Aspect of Life at TTG Journey Expertise 2023, held from eleventh October to thirteenth October 2023 in Rimini Expo Centre in Italy. A complete of 33 co-exhibitors participated within the honest alongside MMPRC to strengthen the vacation spot presence within the Italian market.
TTG Journey Expertise is among the key advertising and marketing occasions for the promotion of worldwide tourism in Italy. They provide numerous enterprise improvement alternatives together with the prospect for tourism business stakeholders to current their services to a large viewers of B2B professionals and customers. The honest offers a number one platform for business companions to disclose their newest plans, collaborate with new companions, and strengthen previous ties within the Italian market.
MMPRC showcased our full vary of merchandise, together with resorts, guesthouses, liveaboards, resorts, together with our distinctive companies and distinctive experiences at TTG Journey Expertise 2023. All through this honest, MMPRC and our business companions aimed to advertise the Maldives and share the most recent details about the vacation spot to the journey commerce and travellers from the Italian market and past.
The Italian market is historically sturdy, being the third high supply market in 2019. As of June 2023, there was a 31.1% improve in arrivals in comparison with the identical interval final yr. The Maldives has seen over 84,093 vacationers from Italy in complete this yr to this point.
MMPRC is persistently strengthening the presence of Maldives within the Italian market via a 360-degree advertising and marketing strategy. The efforts undertaken by MMPRC are a part of our key technique in offering unforgettable experiences within the Sunny Aspect of Life for each Italian traveller. Thus far this yr, along with media familiarisation journeys and different actions, the Go to Maldives Storytellers’ Convention 2023 included a number of lively individuals from Italy, leading to substantial visibility and protection for the Maldives on totally different social and conventional media platforms. We will even be representing Vacation spot Maldives at main commerce exhibits resembling EUDI 2023 which is able to happen in Bologna from 13-Fifteenth October 2023. The graduation of direct ITA Airways flights to the Maldives underneath seasonal flight operations is predicted to result in appreciable improve of arrivals from Italy to the Maldives on the finish of this yr.