Maldives Advertising and marketing and Public Relations Company (MMPRC/ Go to Maldives) has promoted the breathtaking Sunny Facet of Life in Paris, France, at IFTM Prime Resa 2023. IFTM Prime Resa 2023, one of many prime tourism occasions with over 30,000 guests, is a multi-purpose commerce present protecting all journey segments resembling enterprise, leisure, & MICE. The B2B occasion was held from third to fifth October 2023 at Porte de Versailles, Paris.
MMPRC’s participation on this occasion together with 28 co-exhibitors from the business aligns with our methods for the French market, together with selling our distinctive experiences and segments in an effort to obtain and exceed pre-pandemic arrival numbers. All through this occasion, MMPRC strengthened the Maldives’ model within the French market to maintain our place as a top-of-the-mind vacation spot. It additionally supplied a platform for business companions to showcase their services to the French market with wonderful networking and potential collaboration alternatives.
The stand actions undertaken on the commerce present ranged from digital interactive kiosks that enable simple exploration of Maldives’ tourism merchandise and experiences, together with social media amplification and surveys. Attendees skilled Maldivian custom and tradition by attempting out ‘libaas’ and ‘feyli’ props or having a style of our native delicacies. We additionally distributed press packs at our stand that present info on the vacation spot in addition to our co-exhibiting companions.
Maldives achieved a complete of 48,341 arrivals from France in 2022. France is ranked at 08th place among the many prime supply markets for the Maldives in 2023. As of the top of September 2023, we’ve got welcomed over a complete of 37,688 travellers from the market to the Maldives.
MMPRC is constantly strengthening the presence of Maldives within the French market via a 360-degree advertising method. We carried out a marketing campaign with Vogue and a
marketing campaign with Surf Session earlier this yr and can take part in upcoming journey commerce reveals resembling ILTM Cannes 2023. These advertising actions make sure the Maldives stays as essentially the most most popular vacation vacation spot within the French market.