Bangkok, 14 November 2023 – Hong Kong Affiliation of Journey Brokers (HATA) held its extremely anticipated forty seventh Annual Abroad Conference in Bangkok, from 10-12 November, to handle the evolving wants and calls for of Hong Kong travellers.
Attended by 120 journey brokers and tourism business professionals from Hong Kong, the occasion served as a platform for business consultants to debate and measure the expectations of Hong Kong travellers, thus making certain their satisfaction remained on the forefront of the journey business’s agenda.
Delegates had been a various group of journey brokers, starting from giant companies to unbiased businesses, united by a resolute mission to amplify the journey expertise for Hong Kong travellers. They’ve recognised the essential significance of listening and responding to the ever-changing preferences of this section.
The first goals of the summit had been to prioritise the calls for and expectations of Hong Kong travellers. By means of collaborative brainstorming classes and interactive panel discussions, attendees recognized a number of core areas that wanted nearer consideration.
Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for Worldwide Advertising and marketing – Asia and the South Pacific, Tourism Authority of Thailand (TAT), one of many keynote audio system stated “By actively partaking in discussions and merging our business experience, we purpose to handle the distinctive calls for of Hong Kong travellers and set new benchmarks in buyer satisfaction. We hope to welcome extra Hong Kong travellers who will return residence with happiness and significant reminiscences.”
The HATA then had the pleasure of a welcome dinner on a cruise alongside the Chao Phraya River hosted by TAT. The group additionally had a web site inspection in Bangkok with a Khlong Tour and visiting Wat Arun and Siam Superb Park.
The conference and post-journey had been concluded with resounding success and a renewed sense of function and dedication among the many journey brokers. They may collaborate carefully with the TAT Hong Kong Workplace to implement measures that can prioritise Hong Kong travellers’ calls for.



