One in every of South Africa’s hottest homegrown hospitality manufacturers, Metropolis Lodge Lodge Group (CLHG), has begun rolling out its rebranding technique.
CLHG will now be recognised as Metropolis Lodge Accommodations Restricted. It has developed a brand new appear and feel to enrich the improve and begun refurbishing some properties, together with Metropolis Lodge Lodge V&A Waterfront.
“The group and resort positioning and model messaging are being refreshed, tapping into the slogan: ‘Life is tough. Verify into straightforward’. The intention is to face out from the group and strengthen top-of-mind consciousness, positioning ourselves for a brand new technology of enterprise and leisure travellers,” commented Andrew Widegger, CEO of the group, in its annual outcomes announcement final month.
The group’s annual monetary assertion revealed that revenues had grown by 55% year-on-year from R1,1 billion in 2022 to R1,7 billion, with income at R164 million – up 100% for a similar interval. It expects this progress to proceed alongside “a number of important developments geared toward boosting the underside line by enhancing the visitor expertise”, in line with Widegger.
“As a consequence of our now sturdy monetary place, our refurbishment programmes have recommenced to make sure our merchandise are at all times in tip high situation.”