Bangkok, 24 July 2023 – The Tourism Authority of Thailand (TAT) hosted the ‘Superb Thailand Fest 2023’ in Osaka, Japan, from 21-23 July 2023 on the standard Abeno Q’s Mall, that includes a enjoyable and vibrant Thai temple honest theme to boost the notice of the Go to Thailand 12 months 2023: Superb New Chapters marketing campaign within the Japanese market.
Mr. Yuthasak Supasorn, TAT Governor, mentioned “The Superb Thailand Fest 2023 in Osaka strengthened the TAT’s ongoing promotion of Thai soft-power components and huge alternatives for significant, one-of-a-kind journey experiences that may be loved in Thailand. It was additionally held to strengthen the dominion as a most popular vacation spot within the Japanese market, notably among the many Bleisure or enterprise plus leisure travellers, golfers, working women, and aged segments, in addition to potential new segments like followers of Thai TV and movie.”
The three-day Superb Thailand Fest 2023 in Osaka emphasised enjoyable and happiness with cultural performances and actions that mirrored its Thai temple honest theme and highlighted Ayutthaya as a featured vacation spot, whereas illustrating the dominion’s 5F soft-power foundations – Meals, Movie, Competition, Struggle, and Style – to painting an array of significant journey experiences on supply within the kingdom.
This included cultural exhibits on Songkran and Loi Krathong (Competition); Muay Thai martial artwork performances and Thai boxing exhibits (Struggle); a meals zone promoting Thai delicacies and with an indication on making ‘Roti Saimai’ – an unique dish from the Michelin Bib Gourmand-awarded store in Ayutthaya (Meals); appearances on stage and social media reside streaming by Thai actors standard in Japan (Movie); and an exhibition on Thai costumes from completely different eras and the prospect for guests to decorate up in Thai-style apparel for picture alternatives (Style).
To showcase the standard Thai arts and crafts, there have been workshops of “Pla-Ta-Pian” – Thai-style wind mobiles within the form of a fish constituted of fan palm fronds – and “krathongs” used within the Loi Krathong pageant, in addition to social media actions for Thai souvenirs likes elephant pants, bamboo followers, and miniature “klong yao” (lengthy drums).
Mr. Yuthasak was current on the occasion’s opening ceremony presided over by Mr. Khempol Uitayakul, Secretary to Thailand’s Minister of Tourism and Sports activities, and was additionally attended by Mr. Akrapong Chalermnon, Consul-Common of Thailand in Osaka, in addition to the dignitaries and TAT’s executives. Previous to the opening occasion, Mr. Yuthasak additionally hosted a briefing for native media to offer an replace on Thailand’s tourism state of affairs.
“The Superb Thailand Fest 2023 in Osaka was organised in keeping with the Thai authorities’s Bio-Round-Inexperienced or BCG Financial system Mannequin, reflecting Thai tourism’s elevated push in the direction of sustainability. This included adorning cubicles with nature-friendly supplies, utilizing biodegradable meals containers, and different measures aimed toward lowering the occasion’s carbon footprint.” Mr. Yuthasak concluded.