Bangkok, 24 October 2023 – The Tourism Authority of Thailand (TAT) has concluded the second version of “The One for Nature” venture with a collection of on-line and on the bottom accountable tourism initiatives that underline Thailand’s route in direction of high-value and sustainable tourism experiences, following the success of the marketing campaign’s first version in 2020.
Mr. Nithee Seeprae, TAT Deputy Governor for Advertising and marketing Communications, stated “The marketing campaign corresponds with the TAT’s Company Plan 2023-2027, which goals to raise TAT’s place because the strategic chief in driving Thailand in direction of experience-based and sustainable tourism. Actions beneath “The One for Nature” marketing campaign are conceptualised to strengthen the attention of Wonderful Thailand as a top quality vacation spot for sustainable tourism that appeals to environmentally aware travellers.”
In its second version, “The One for Nature” marketing campaign supplied environmentally aware travellers from everywhere in the world the chance to immerse themselves in much more considerable pure environment as soon as once more after pure sights throughout Thailand have rejuvenated and restored their pure magnificence.
The marketing campaign kicked off with on-line and on the bottom actions from August to September 2023.
The one-month on-line marketing campaign, which garnered 10,369,360 impressions, invited travellers to affix an exercise through www.tourismthailand.org/theonefornature by importing their very own picture of their favorite journey vacation spot in Thailand and share on social media for his or her mates to vote.
The highest two contributors with the best votes have been awarded an unique four-day/three-night sustainable tour package deal. Every package deal included round-trip flight tickets for 2, lodging, meals, and actions. The third, fourth, and fifth-place winners additionally obtained prizes.
On the bottom accountable tourism actions have been organized at Bali Hai Pier in Pattaya, Chon Buri, and the Strolling Streets in Chiang Mai and Phuket, the place travellers take part recycle and switch trash into treasure workshops.
The marketing campaign concluded in Phuket with a collaboration between TAT, the Division of Marine and Coastal Sources, and SCG. Synthetic reefs formed like an elephant have been constructed utilizing marine-friendly supplies for marine ecosystem rehabilitation and have been positioned beneath the ocean at Ko Racha Yai was proceeded by Racha grasp diver volunteers and the Racha Phuket Lodge.