Bangkok, 20 November 2023 – The Tourism Authority of Thailand (TAT)’s participation on the China Worldwide Journey Mart (CITM) 2023, which came about from 17-19 November in Kunming, underlined overland journey by way of caravan and the Kunming-Vientiane bullet trains for Chinese language vacationers to return and discover the large and culturally numerous Northeastern or ‘Isan’ area of Thailand.
Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports activities, mentioned “Being held in November, the CITM 2023 presents the proper timing for us to remind Chinese language vacationers that they will go to Thailand with out a visa till the tip of subsequent February. And, as China’s largest journey commerce present, the occasion affords an incredible alternative for Thai sellers to strengthen enterprise with their Chinese language companions.”
The Minister formally opened the Thailand Stand along with Ms. Bhavivarn Noraphallop, Consul-Common of Thailand to Kunming, Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Worldwide Advertising – Asia and the South Pacific. Additionally current on the occasion had been representatives from Kunming-based tour operators selling overland journey to Thailand by way of caravan and the Kunming-Vientiane bullet trains.
Ms. Thapanee Kiatphaibool, TAT Governor, mentioned “We’ve got seen a significant change in Chinese language vacationers’ behaviour and journey tendencies post-COVID-19 from mass tourism to skilled tourism. That is particularly so among the many Millennials and Younger Technology, who’re in seek for high quality tourism services that cater to their completely different existence. As such, our participation on the CITM 2023 presents the Kunming-Vientiane bullet trains as new journey choices for Chinese language vacationers to return and uncover their very own wonderful ‘Isan’ tales.”
Through the Kunming-Vientiane bullet trains, Chinese language vacationers can enter Thailand at Nong Khai, a border city on the financial institution of the Mekong River in Thailand’s Isan area.
Therefore, the Thailand Stand on the CITM 2023 illustrated the uniquely enjoyable and vibrant character of Isan. In addition to vibrant Isan decorations and shows, guests had been handled to DIY workshops on vibrant ‘tung’ (flag) making methods and bag decorations in addition to Thai therapeutic massage and portrait portray.
Becoming a member of TAT on the Thailand Stand had been 20 Thai tourism companies comprising tour operators, motels and resorts, vacationer sights, hospitals and medical tourism, and airways.
TAT is selling Thailand within the Chinese language market beneath the long-standing Superb Thailand branding with the present ‘You Taiguo Yue Wan Yue Kaixin’ tagline in Chinese language language, which accurately means ‘The extra one travels to Thailand, the extra enjoyable they get pleasure from.’
Ms. Thapanee added “For 2024, we’ll proceed with the ‘4 Mores’ technique; particularly, Extra Alliances, Extra Areas, Extra Nationwide, and Extra Agile, by specializing in prosperous travellers in segments like digital nomads, environmentally acutely aware vacationers, and younger enterprise entrepreneurs.”
Statistics from 1 January to 9 November 2023, confirmed that Thailand recorded 2,866,212 Chinese language customer arrivals.