UNWTO lately launched its ‘Tourism Open Minds’ initiative, designed to unite and encourage nations, tourism sector leaders, and shoppers to be extra open-minded when selecting a journey vacation spot.
In line with information offered by UNWTO, solely a minority of vacationers intend to hunt out new or totally different locations as they begin travelling once more following the COVID-19 pandemic.
Whereas the UNWTO World Tourism Barometer reveals that world tourism is on observe to get well 80% and 95% worldwide arrival numbers by the top of the 12 months, a current YouGov survey discovered that 66% of vacationers believed that travelling to a spot that offered familiarity was necessary.
Moreover, just below half of respondents stated they felt uncomfortable travelling to locations they knew little about.
The brand new world initiative will showcase the position tourism performs in bridging cultures and selling a extra interconnected and harmonious world.
“The ‘Tourism Opens Minds’ initiative extends a compelling invitation for travellers to broaden their horizons and discover the uncharted corners of our world,” says UNWTO Secretary-Basic, Zurab Pololikashvili.
“By doing so, it not solely reveals the great thing about various locations but in addition nurtures an appreciation for the cultures and individuals who name these locations dwelling.”
To mark the launch, delegates who gathered in Riyadh for the World Tourism Day celebrations have been offered with a particular pledge calling on them to actively work to advertise new and under-appreciated locations. The pledge represents their dedication to work collectively to:
- Make lesser-known locations extra welcoming and accessible;
- Assist to cater for and foster an surroundings that enhances journeys to lesser-known locations;
- To be extra open-minded to new cultures and locations.